The power tactic that evidence suggests is one of the most effective is O personal appeals or friendship pressure or coercion exchange or rewards rational persuasion

identify a bias you have unconsciously used and how will avoid it in the future. How can you help others becomes more aware of unconscious biases

What is the definition of the More-is-better characteristic? Please explain, thank you.

A pro-attractiveness bias may exist even in education, with studies showing that physically attractive students tend to obtain higher grades at university, partly because they are deemed more conscientious and intelligent, even when they are not. Furthermore, attractiveness already helps students to get into university in the first place, by eliciting more favorable evaluations during college admissions interviews. This is consistent with the broader finding of a very well-established “halo” effect whereby attractive people are generally perceived as being more sociable, healthy, successful, honest, and talented. In fact, meta-analytic studies suggest that even children are deemed smarter, more honest, and driven, when they are more attractive – and children make the same type of inferences when they evaluate more or less attractive adults. In an experiment, researchers asked kids to pick an imaginary boat captain for a game, and they were told to choose from photographs of actual…

Soft influence tactics are likely to do which of the following? Multiple Choice produce compliance undermine trust build commitment create resistance

What is Maslow's Hierarchy of Needs? How does his structure allow people to prioritize the various needs experienced? Please include references.

Describe the significance of emotional connections and empathy in relationship marketing.

Out of the six kinds of reference group influence ( normative , comparative, informational, utilitarian, value-expressive), what kind of influence does a fitness influencer have on an individual.

Attitude is a big influencer in decision making. What can a marketer do to change attitude?