2.Individual assignment 2Integrated Marketing Communications(IMC) is vital in any Technopreneurialorganisation. For a named company inyour area of specialisation, design a realIntegrated Marketing Communicationsstrategy with at least 5 IMC tools.NB: Pharmacy, Biomedical andRadiography must exclude outdooradvertisements on their IMCS tools

In the given question, we can have a choice of naming any company or firm of our interest and…

Answered: organisation. For a named company in…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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organisation. For a named company in your area of specialisation, design a real Integrated Marketing Communications strategy with at least 5 IMC tools.