2.Individual assignment 2Integrated Marketing Communications(IMC) is vital in any Technopreneurialorganisation. For a named company inyour area of specialisation, design a realIntegrated Marketing Communicationsstrategy with at least 5 IMC tools.NB: Pharmacy, Biomedical andRadiography must exclude outdooradvertisements on their IMCS tools

In the given question, we can have a choice of naming any company or firm of our interest and…

Answered: organisation. For a named company in…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Read the below abstract and answer the questions that follow. How to Implement a Flawless Digital Marketing Strategy A cohesive digital marketing strategy is essential for any company that wants to maximise profits and gain new customers. Many organisations opt to reconfigure traditional marketing strategies in accordance with the digital arena, but this approach to digital marketing often has little impact because digital marketing offers companies the chance to target specific individuals through the internet – and interact with their desired clientele. Digital marketing offers a raft of new opportunities that can only be accessed through a cohesive digital marketing strategy and enabled by a team of digital media whizzes. Here are some tips for implementing a flawless digital marketing strategy in a world in which more and more consumers are shopping and reading through their mobile devices. Discuss what is a post-literate customer and state how this customer reacts…
Read the below abstract and answer the questions that follow. How to Implement a Flawless Digital Marketing Strategy A cohesive digital marketing strategy is essential for any company that wants to maximise profits and gain new customers. Many organisations opt to reconfigure traditional marketing strategies in accordance with the digital arena, but this approach to digital marketing often has little impact because digital marketing offers companies the chance to target specific individuals through the internet – and interact with their desired clientele. Digital marketing offers a raft of new opportunities that can only be accessed through a cohesive digital marketing strategy and enabled by a team of digital media whizzes. Here are some tips for implementing a flawless digital marketing strategy in a world in which more and more consumers are shopping and reading through their mobile devices. ‘An engagement checklist is used to determine how involved a customer is…
M1
Briefly describe the three types of Integrated Marketing Communications Objectives, their advantages and disadvantages
Marketing as a field has gone through transformation in response to the ever-changing needs ofcustomers. One of the major catalysts to marketing transformation is the creation of the WorldWide Web in the 1990s. The internet has revolutionized communication making it easier forconsumers and businesses to communicate and transact online. However, success within this spacerequires firms to acquire new skills and competencies to prosper and grow within the newenvironment.a. As a marketing consultant, discuss the three concepts that are commonly associated withmarketing on the internet. Use practical examples to clarify each concept fully. b. Given the lockdown imposed by the Botswana government as a result of Covid 19, retailersare encouraging customers to buy their products online through digital marketing. Assumethat buyers based in Gaborone decide to switch to digital transactions. Explain any fivebenefits of digital marketing to Gaborone buyers. c. Using an industry of your choice,…
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NOTE: Internal or Micro-environment are the following:  Internal customers/channel partners/providers  External customers/consumers  Competitors  Suppliers  Marketing Intermediaries  Publics
How is CRM instrumental in managing customer touchpoints across various platforms?

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organisation. For a named company in your area of specialisation, design a real Integrated Marketing Communications strategy with at least 5 IMC tools.