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How has Dell expanded its products?
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- Coca-Cola started with one type of cola drink. Now we find Coke in nearly a dozen varieties. It seems that almost every major brand has been greatly extended, some even past the breaking point. Why do consumer-goods manufacturers extend their brands? What issues do these brand extensions raise for manufacturers, retailers and consumers?How do Eaton’s business-to-business marketing efforts differ from those of companies targeting final customers?View some of Adidas' product lines (does not include subsidiaries' products): Footwear: Running shoesSkateboarding shoesSneakersFlip flops Apparel: T-ShirtsJacketsJerseysRun tightsSweatshirtsShortsSocksSport pantsSwimsuitsTrack pants Accessories: BagsGlassesHats How do these product lines fit the needs of different market segments?
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