Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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pick a consumer product and show how the marketer of that product uses 'product differentiation' to create a unique selling proposition. several elements that go into the creation
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- Read the opening case and summarize Tommy’s unique marketing strategies surrounding the "4Ps": ØProduct ØPrice ØPromotion and branding ØPlace (Distribution/channel)arrow_forwardConsider Oreos brand. What strategies have allowed it to be so successful globally? Explain fully and with detail. Use bullet points.arrow_forwardCreate your own brand. State what product/ service you want to sell in the market and why you think this product would be purchased by the consumers. Who are your rivals and What different do you have to offer to the consumers? Now, choose 2-3 elements from the brand elements mix and state the reason why you choose them and how those elements would work for your company. (For eg: if you are choosing a brand logo, create a logo for your brand, if choosing a brand name, create a name for your brand, etc.?arrow_forward
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