Nike and Adidas let customers design their own custom shoes on their website, allowing them to choose colors of the different shoe parts. The shoes are made to order, but are not significantly more expensive than regular Nike or Adidas shoes and are shipped to customers quickly. How is this possible? Group of answer choices a) Nike and Adidas have better manufacturing facilities than other shoe companies. b) Nike and Adidas use mass customization to streamline the manufacturing process for customized goods. c) Nike and Adidas can effectively predict customer orders and make the shoes before they are ordered so they are ready to ship. d) Nike and Adidas have all of the possible combinations in stock and can simply ship the shoes that match the customer's choices.

Nike and Adidas let customers design their own custom shoes on their website, allowing them to choose colors of the different shoe parts. The shoes are made to order, but are not significantly more expensive than regular Nike or Adidas shoes and are shipped to customers quickly. How is this possible? Group of answer choices a) Nike and Adidas have better manufacturing facilities than other shoe companies. b) Nike and Adidas use mass customization to streamline the manufacturing process for customized goods. c) Nike and Adidas can effectively predict customer orders and make the shoes before they are ordered so they are ready to ship. d) Nike and Adidas have all of the possible combinations in stock and can simply ship the shoes that match the customer's choices.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter15: Distribution Channels And Supply Chain Management

Section15.4: Components Of The Supply Chain

Problem 1LO

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