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Name and describe the three types of off-price retailers. How do off-price retailers differ from discount stores?
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- Define Specialty retailers?Explain how retailers can be classified based on the amount of service offered and give an example of each retailer type.Compare and contrast the Product Life Cycle with the Wheel of Retail hypothesis. Describe how we classify retailers. Explain how retailers can create an image in the marketplace, both on-ground and online.