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- Are selective attention and selective distortion controllable by a marketer?What types of affective responses to the Ralph Lauren advertisements and retail displays might be created by consumer's affective system?What are possible psychological and sociologicalinfluences on the Groupon consumer purchase decision process?
- Marketing question - indentify the major psychological influences on consumer behaviour.2. What is meant by exposure? What determines which stimuli an individual will be exposed to? How do marketers utilize this knowledge?What are possible psychological and sociological influences on the Groupon consumer purchase decision process?
- Q2) a) How does the family influence the consumer socialization of children? b) What role does television play in consumer socialization? kindly explianed in detalsDefine Psychographic segmentation?Why should Marketers consider family purchase situations along with the distribution of consumer and decisionmaker roles among amily members?