MG Golf has decided to sell a new line of golf clubs. The clubs will sell for $815 per set, with a variable cost of
$365 per set. The company has spent $150,000 for a marketing study that determined the company will sell
55,000 sets per year for seven years.
The marketing study also determined that the company would lose sales of 10,000 sets of its high-priced clubs,
which sell at $1,345 per set with a variable cost of $730 per set. The company will also increase sales of its
cheap clubs by 12,000 sets, which sell for $445 per set with a variable cost of $210 per set.
The fixed costs each year will be $9.45 million. The company has spent $1 million on R&D for the new clubs.
The plant and equipment required will cost $39.2mil and will be
clubs will also require an increase in net working capital of $1.85 million that will be returned at the end of the
project.
The company has a 25% tax rate and a 10% cost of capital.
You believe that the values are accurate
to within only +/- 10% for unit sales, unit price, and variable costs for the new clubs, for fixed cost, and
for sales quantity changes for the existing high-priced and cheap clubs. What are the best-case and
worst-case
(Scenario Analysis can be used)
Trending nowThis is a popular solution!
Step by stepSolved in 5 steps with 6 images
- 1arrow_forwardOrange Computer decides to sell a new line of foldable smartphones. The phones will sell for $965 per unit with variable cost of $487 per device. The company has spent $840,000 for a marketing study that determined the company will sell 94,000 new generation foldable handsets per year for seven years. The marketing study also determined that the company will lose sales of 9,300 units per year of its prior generation, but larger screen sized handsets. The prior generation, larger screen handsets sell for $1,395 and have variable costs that are 51.25% of the selling price. The company will also increase sales of its companion watch by 12,200 per year. The watch sells for $396 and has variable costs of $183 of total selling price. The fixed cost for the company each year is $15,750,000. The company has already spent $1,600,000 on research and development for the new gadgets. The plant and equipment required will cost $59,100,000 and will be depreciated on a straight-line basis to zero.…arrow_forwardLarson, Inc., manufactures backpacks. Last year, it sold 85,000 of its basic model for $25 per unit. The company estimates that this volume represents a 20 percent share of the current market. The market is expected to increase by 15 percent next year. Marketing specialists have determined that as a result of new competition, the company's market share will fall to 16 percent (of this larger market). Due to changes in prices, the new price for the backpacks will be $22 per unit. This new price is expected to be in line with the competition and have no effect on the volume estimates. Required: Estimate Larson's sales revenues from this model of backpack for the coming year. Sales revenuearrow_forward
- Hockdown Baird Golf has decided to sell a new line of golf clubs. The clubs will sell for $715 per set and have a variable cost of $385 per set. The company has spent $150,000 for a marketing study that determined the company will sell 75,000 sets per year for seven years. The marketing study also determined that the company will lose sales of 10,000 sets of its high-priced clubs. The high-priced clubs sell at $1,150 and have variable costs of $620. The company will also increase sales of its cheap clubs by 12,000 sets. The cheap clubs sell for $425 and have variable costs of $195 per set. The fixed costs each year will be $9,400,000. The company has also spent $1,000,000 on research and development for the new clubs. The plant and equipment required will cost $30,100,000 and will be depreciated on a straight-line basis. The new clubs will also require an increase in net working capital of $1,400,000 that will be returned at the end of the project. The tax rate is 40%, and the cost of…arrow_forwardThe Draper Company is considering dropping its Dream bug toy due to continuing losses. Revenue and cost data on the toy for the past year follow: Sales of 15,000 units P 150,000 Variable expenses 120,000 Contribution margin 30,000 Fixed expenses 40,000 Net operating loss (P 10,000) If the toy were discontinued, then Draper could avoid P8,000 per year in fixed costs. 1. Under the given conditions, the change in annual operating income from discontinuing the production and sale of Doombugs would be: 2. Assuming all other conditions stay the same, at what level of annual sales of Doombugs (in units) should Draper be indifferent to discontinuing Doombugs or continuing the production and sale of Doombugs? 3. Suppose that if the Doombug toy is dropped, the production and sale of other Draper toys would increase so as to generate a P16,000 increase in the contribution margin received from these…arrow_forwardThe Draper Company is considering dropping its Dream bug toy due to continuing losses. Revenue and cost data on the toy for the past year follow: Sales of 15,000 units P 150,000 Variable expenses 120,000 Contribution margin 30,000 Fixed expenses 40,000 Net operating loss (P 10,000) If the toy were discontinued, then Draper could avoid P8,000 per year in fixed costs. 1. Under the given conditions, the change in annual operating income from discontinuing the production and sale of Doombugs would be: A) P 30,000 decrease B) P 10,000 increase C) P 22,000 decrease D) P 18,000 increase 2. Assuming all other conditions stay the same, at what level of annual sales of Doombugs (in units) should Draper be indifferent to discontinuing Doombugs or continuing the production and sale of Doombugs? A) 20,000 B) 18,000 C) 6,000 D) 4,000…arrow_forward
- Apple Incorporated, the worlds leading manufacturer of mobile phones, currently sells their cellphones for 90,000 per unit. This phone costs 60,000 to manufacture. Pineapple Company, the second leading manufacturer of cellphones, revealed that they would be unveiling a new model of phone that will sell for 70,000. This new phone contains all the features and performs at par with Apple’s phones. To keep up with the competition, Apple management believes that they should lower the price to 70,000. The Marketing Department also believes that the new price will cause sales to increase by 10% even with a new cellphone in the market. Apple currently sells 150,000 units of their phones annually. What is the target cost of Apple’s products if the target operating income is 20% of sales?arrow_forwardMcGilla Golf has decided to sell a new line of golf clubs. The clubs will sell for $775 per set and have a variable cost of $335 per set. The company has spent $160,000 for a marketing study that determined the company will sell 61,000 sets per year for seven years. The marketing study also determined that the company will lose sales of 10,200 sets of its high-priced clubs. The high-priced clubs sell at $1,145 and have variable costs of $605. The company will also increase sales of its cheap clubs by 12,200 sets. The cheap clubs sell for $365 and have variable costs of $155 per set. The fixed costs each year will be $9,850,000. The company has also spent $1,100,000 on research and development for the new clubs. The plant and equipment required will cost $37,400,000 and will be depreciated on a straight-line basis. The new clubs will also require an increase in net working capital of $1,800,000 that will be returned at the end of the project. The tax rate is 21 percent, and the cost of…arrow_forwardUrmila benarrow_forward
- Orange Computer decides to sell a new line of foldable smartphones. The phones will sell for $965 per unit with variable cost of $487 per device. The company has spent $840,000 for a marketing study that determined the company will sell 94,000 new generation foldable handsets per year for seven years. The marketing study also determined that the company will lose sales of 9,300 units per year of its prior generation, but larger screen sized handsets. The prior generation, larger screen handsets sell for $1,395 and have variable costs that are 51.25% of the selling price. The company will also increase sales of Its companion watch by 12,200 per year. The watch sells for $396 and has variable costs of $183 of total selling price. The fixed cost for the company each year is $15,750,000. The company has already spent $1,600,000 on research and development for the new gadgets. The plant and equipment required will cost $59,100,000 and will be depreciated on a straight-line basis to zero.…arrow_forwardMiller Cereals is a small milling company that makes a single brand of cereal. Recently, a business school intern recommended that the company introduce a second cereal in order to "diversify the product portfolio." Currently, the company shows an operating profit that is 20 percent of sales. With the single product, other costs were twice the cost of rent. The intern estimated that the incremental profit of the new cereal would only be 2.5 percent of the incremental revenue, but it would still add to total profit. On his last day, the intern told Miller's marketing manager that his analysis was on the company laptop in a spreadsheet with a file name, NewProduct.xlsx. The intern then left for a 12-month walkabout in the outback of Australia and cannot be reached. When the marketing manager opened the file, it was corrupted and could not be opened. She then found an early (incomplete) copy on the company's backup server. The marketing manager then called a cost management accountant in…arrow_forwardMcGilla Golf is evaluating a new golf club. The clubs will sell for $1,060 per set and have a variable cost of $480 per set. The company has spent $172,500 for a marketing study that determined the company will sell 53,500 sets per year for seven years. The marketing study also determined that the company will lose sales of 10,100 sets of its high-priced clubs. The high-priced clubs sell at $1,560 and have variable costs of $690. The company also will increase sales of its cheap clubs by 12,700 sets. The cheap clubs sell for $480 and have variable costs of $210 per set. The fixed costs each year will be $9,950,000. The company has also spent $1,325,000 on research and development for the new clubs. The plant and equipment required will cost $33,250,000 and will be depreciated on a straight-line basis to a zero salvage value. The new clubs also will also require an increase in net working capital of $2,710,000 that will be returned at the end of the project. The tax rate is 23 percent…arrow_forward
- Essentials Of InvestmentsFinanceISBN:9781260013924Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.Publisher:Mcgraw-hill Education,
- Foundations Of FinanceFinanceISBN:9780134897264Author:KEOWN, Arthur J., Martin, John D., PETTY, J. WilliamPublisher:Pearson,Fundamentals of Financial Management (MindTap Cou...FinanceISBN:9781337395250Author:Eugene F. Brigham, Joel F. HoustonPublisher:Cengage LearningCorporate Finance (The Mcgraw-hill/Irwin Series i...FinanceISBN:9780077861759Author:Stephen A. Ross Franco Modigliani Professor of Financial Economics Professor, Randolph W Westerfield Robert R. Dockson Deans Chair in Bus. Admin., Jeffrey Jaffe, Bradford D Jordan ProfessorPublisher:McGraw-Hill Education