merit or demerit

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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When communication takes place in written form then it is called
written communication. Is there any merit or demerit of written
communication? Write your answer in a few words.

Expert Solution
Step 1

A ‘Written Communication’ means the sending of information in a written way through letters, circulars, manuals, reports, telegrams, office memos, bulletins, etc. It is a formal method of communication and is less flexible in nature. A written document is a permanent record for future reference and is non-volatile in nature.

Written communication, to be effective, should be clear, complete, concise, correct, and courteous.

MERITS OF WRITTEN COMMUNICATION

1. It is suitable for long distance communication and also creates a permanent record of the evidence that can be used for future reference.

2. It gives the receiver sufficient time to think, act and react according to his own choice.

3. Written communication can help to control organizational activity. The written document may be used as a tool for controlling.

4. It can be used as a legal document.

5. The information and messages that are preserved can be verified easily. If there arises any misunderstanding any party can easily verify the information.

6. It is suitable for sending statistical data, charts, diagrams, pictures, etc.

7. Order, allocation of work, job distribution, etc. in written form reduce ambiguity and help in fixation of responsibility.

8. Uniformity in work procedures can be maintained through written communication.

9. It is easy to send unpleasant or bad news through written communication.

10. A good written communication can create goodwill and promote business.

 

 

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