Mary Jay is a salesperson for a cosmetics company that relies on direct marketing to sell its products. A classification method was developed to predict whether a customer will purchase if contacted with a targeted marketing pitch. This classification method generated output to create following decile-wise lift chart on a test set of 10,000 customers, 400 of whom actually purchased the product when solicited with targeted marketing. Use the following information: The height of the bar, that corresponds to the first decile, is 2.50. The height of the bar, that corresponds to the second decile, is 2.45. The height of the bar, that corresponds to the third decile, is 1.95. (a) In the top 1,000 customers deemed most likely to purchase in response to direct marketing, how many actually made a purchase? 100 ?? purchasers (b) In the top 2,000 customers deemed most likely to purchase in response to direct marketing, how many actually made a purchase? purchasers
Mary Jay is a salesperson for a cosmetics company that relies on direct marketing to sell its products. A classification method was developed to predict whether a customer will purchase if contacted with a targeted marketing pitch. This classification method generated output to create following decile-wise lift chart on a test set of 10,000 customers, 400 of whom actually purchased the product when solicited with targeted marketing. Use the following information: The height of the bar, that corresponds to the first decile, is 2.50. The height of the bar, that corresponds to the second decile, is 2.45. The height of the bar, that corresponds to the third decile, is 1.95. (a) In the top 1,000 customers deemed most likely to purchase in response to direct marketing, how many actually made a purchase? 100 ?? purchasers (b) In the top 2,000 customers deemed most likely to purchase in response to direct marketing, how many actually made a purchase? purchasers
Glencoe Algebra 1, Student Edition, 9780079039897, 0079039898, 2018
18th Edition
ISBN:9780079039897
Author:Carter
Publisher:Carter
Chapter10: Statistics
Section10.3: Measures Of Spread
Problem 18HP
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Mary Jay is a salesperson for a cosmetics company that relies on direct marketing to sell its products. A classification method was developed to predict whether a customer will purchase if contacted with a targeted marketing pitch. This classification method generated output to create following decile-wise lift chart on a test set of 10,000 customers, 400 of whom actually purchased the product when solicited with targeted marketing.
Use the following information: The height of the bar, that corresponds to the first decile, is 2.50. The height of the bar, that corresponds to the second decile, is 2.45. The height of the bar, that corresponds to the third decile, is 1.95.
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Transcribed Image Text:Decile Mean/global Mean
3.00
2.50
2.00
1.50
1.00
0.50
0.00
1
2 3 4 5
6 7 8
Deciles
9
10
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