Lush UK - Online, Mobile and Social Media Strategy. 1) How will the market likely respond to Lush’s abandoning its social media channels? 2) As Lush UK implements the change, how can it measure the effects of leaving social media on the achievement of its marketing goals?
Lush UK - Online, Mobile and Social Media Strategy. 1) How will the market likely respond to Lush’s abandoning its social media channels? 2) As Lush UK implements the change, how can it measure the effects of leaving social media on the achievement of its marketing goals?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Lush UK - Online, Mobile and Social Media Strategy.
1) How will the market likely respond to Lush’s abandoning its social media channels?
2) As Lush UK implements the change, how can it measure the effects of leaving social media on the achievement of its marketing goals?
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