Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Lush UK - Online, Mobile and Social Media Strategy.
1) How will the market likely respond to Lush’s abandoning its social media channels?
2) As Lush UK implements the change, how can it measure the effects of leaving social media on the achievement of its marketing goals?
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