3.3 BriteSmile brand of teeth whitening products is considering adding a modified ver- sion of the product-a gel product in addition to its regular paste product. Variable costs and prices to wholesalers are: Unit selling price Unit variable costs Current paste product $5.00 $1.50 New gel product $6.50 $3.25 BriteSmile expects to sell 2 million units of the new gel product in the first year after introduction, but it estimates that only 30% of those sales will come from buyers who do not already purchase the company's paste product (that is, new customers). BriteSmile estimates that it would sell 3 million units of the current paste product if it did not introduce the gel. If the fixed costs of launching the new gel product will be $300,000 during the first year, should BriteSmile add the new gel product to its line? Why or why not?

Explain how to relate the relationship between product characteristics, customer and supplier involvement and new product development?

"Appraisal cost would be high so wait for Failure Cost." Answer:

which factor affects the future demanding? 1 planned process discount 2 all options are correct 3 past demand 4 lead time of product replinshment

Sales revenue or profit A Figure 11-1 Stage of the product life cycle B C X Y D Figure 11-1 above represents the stages of the product life cycle. What does the curve labeled X represent?

Which of the following stages in the product life cycle is known for high failure rates and little competition?   Question 6 options:   a)  Introduction   b)  Growth   c)  Maturity   d)  Decline

Cannibalization Analysis The "Bare Bone" model has a list price of $2.99. UVC is $1.50 and projected sales for the year is 2,000,000. "Bill" retails for $3.99 with a UVC of $1.79 and has a sales forecast of 500,000. Projected first year sales of "Bodacious Bill" is 1,000,000 units. Fixed costs to enable insertion of audio sound effects for "Bodacious Bill" will be $2M for the first year. The "Bodacious Bill" will have a 50% markup on the breakeven price. Unit cost (breakeven price) = unit variable cost + (fixed cost/# of products produced). List (markup) price = unit cost * (1+ desired % markup on the retail price). Unit variable cost, including technical parts, add up to $4.99 What would be the list price on Bodacious Bill to break even? 50% of first year sales would be incremental. Of the remaining volume, 80% will be cannibalized from "Bill" sales and 20% would be offset with "Bare Bone" volume.

Discuss the benefits and drawbacks of test marketing and explain why some companies do or do not use test marketing for new products. Name and describe the three approaches to test marketing.

Salient features of a Minimum Viable Product and important features of Minimum Viable Product   Need the answer in 500 words.

Design or draw and label the Product Life Cycle Stages.