Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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What exactly is a "FMS option"?
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- To have an FMS option, what exactly does it entail?arrow_forwardSo, what exactly does "FMS option" mean?arrow_forwardQ3: How would you interpret the given output? Variable Cronbach's Alpha Brand Image Brand Loyalty Brand Awareness Brand Equity Brand Image 0.891 0.879 Brand Loyalty 0.809 0.405 0.949 Brand Awareness 0.836 0.210 0.183 0.878 Brand Equity 0.952 0.145 0.360 0.198 0.872arrow_forward
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