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Justification essay of this proposed idea for Advertising Campaign Proposal for all of this
I just need 5-7 sentences
Brand Statement
This Thailand fruit juice called Mogu Mogu is made up of pure ingredients that is perfect for all ages. It contains jelly-like nata de coco that adds up to its perfect flavoring. This is available in various flavors to make sure that everyone has a choice in drinking this refreshing juice-based drink
Key Persona
The Key Persona is Lessing the Sugar to Diet, also the target audience for Mogu mogu will be the youth which is health conscious people aging from 18 years to 30 years. The audience or the customers who are fitness freak and gym freak. The audience who are very much diet conscious. All those health conscious people who avoids juices with heavy sugar and preservatives.
Advertising Objective
The Advertising Objective is to offer mogu mogu drink globally and continue to produce new and improved products in order to gain a lot of customers and grow differently. Also, the main advertising goal of Mogu Mogu is to lessen it's sugar for the audience who are diabetic and to help those consumers to be more fit.
Desired Response
We want them to continue enjoying our product while being healthy at the same time. Also, we are aiming to receive a lot of request and compliments about our brand. The consumer who are into fitness and diet may like to have it, instead of making at home. The consumer may feel that this is most healthy drink with so lesser amount of sugar just the fructose and no additional sugar and preservatives.
Advertising Tone
Refreshing, Enjoyable, Fresh
Key Message
The Mogu mogu is filled with goodness of natural flavour and nature and packed with nutrition and it gives a refreshing feeling and after having every sip it tastes like heaven, you can only feel it once you have it.
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