Marketers are increasingly being held accountable for their investments and must be able to justify marketing expenditures  to senior management. With the foregoing statements in mind, discuss how Nivea will know that the sales promotion was  successful?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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NIVEA Masterbrand Campaign Competition 2022 
Organisation: Beiersdorf Consumer Products (Pty) Ltd 
Contest Name: NIVEA Masterbrand Campaign Competition 2022 
Applicable For: South African Citizens & Permanent Residents Only 
Last Date: 31st May 2022 
Website: https://www.nivea.co.za/about-us/terms-andconditions 1 What is 
NIVEA Masterbrand Campaign Competition? 
2 Eligibility 
3How to Participate in The NIVEA Masterbrand Campaign? 
4 Prizes of NIVEA Masterbrand Campaign Competition 
5Winners Announcement 
6What is the Last Date of NIVEA Masterbrand Campaign? 
What is NIVEA Masterbrand Campaign Competition? 
NIVEA Masterbrand Campaign Competition is organised by Beiersdorf Consumer Products (Pty) Ltd. The Competition is 
open to South African citizens and permanent residents only. Participate and stand a chance to win your share of R300 
000.The Competition is open from 21st March 2022 and ends at 12am, midnight on 31st May 2022. 
Eligibility 
The Competition is open to South African citizens and permanent residents only and excludes the 
Promoter, the Promoter’s advertising and promotional agencies, any directors, members, partners, agents, employees or 
consultants of the Promoter, any supplier of goods or services in connection with the Competition and the spouse, life 
partner, business partner or associate, parent, child, or sibling, of any of the persons specified aforesaid. 
How To Participate in The NIVEA Masterbrand Campaign?
To enter the NIVEA Masterbrand Campaign Competition entrants are required to purchase any 2 (two) NIVEA® OR any 
2 (two) LABELLO® products from any Spar branded store nationwide and dial USSD code *120*12216#. Entrants are 
required to retain their till slip as proof of purchase. 
Prizes of NIVEA Masterbrand Campaign Competition 
A random draw of NIVEA Masterbrand Campaign Competition will take place daily commencing 21 March 2022 and 
ending on 31st May 2022, whereby 77 eligible winners shall be drawn from all the valid entries received, to stand a 
chance of winning: 
** (one) of 87 (eighty-seven) Takealot prizes to the value of R500 (Five Hundred Rand) each; there will be 77 unique 
winners 
** (one) of 6 (six) Samsung Black Galaxy A22 cell phone prizes each to the value of R4 000 each 
(handset only); there will be 6 unique winners
** (one) of 6 (six) Samsung 32-inch Smart TVs prizes to the value of R4000 each; there will be 6 unique winners 
** (one) of 1 (one) Suzuki Swift 1.2 GA MT MC vehicle to the total value of R200 000; there will be 1 unique grand 
prize winner Winners Announcement 
The eligible winners will be notified telephonically within 2 (two) weeks of each draw date commencing 5th April 2022 and 
ending on 10th June 2022 and they will be required to submit the till slip evidencing the purchase of the products as per 
point 8 above, for verification, and to provide their valid South African ID number or permanent residence permit or 
temporary residence permit valid for a period exceeding 3 (three) months for the Republic of South Africa and valid at the 
closing date, as well as banking details. 
Where applicable, the eligible winners will be required to provide a valid tv licence and/or drivers licence, failing which 
such winners shall forfeit their prize(S) and alternative winners will be randomly drawn and these same terms and 
conditions shall apply. 
The Promoter will attempt to contact an eligible winner 3 (three) times over a 72 (seventy-two) hour period on the cell 
phone number used to enter. If an eligible winner cannot be contacted, the chance to win a prize will be forfeited and a 
backup eligible winner will be drawn, and these same terms and conditions shall apply. 
Eligible winners will have 72 (seventy two) hours from the date on which they were contacted by the 
Promoter, to verify their details, submit the till slip evidencing the purchase of the products as per point 
8 above, and to provide their valid South African ID number or permanent residence permit or temporary residence 
permit valid for a period exceeding 3 (three) months for the Republic of South Africa and valid at the closing date, as well 
as banking details, falling which; the chance to win a prize shall be forfeited and a backup eligible winner will be drawn 
and these same terms and conditions shall apply

 

Marketers are increasingly being held accountable for their investments and must be able to justify marketing expenditures 
to senior management. With the foregoing statements in mind, discuss how Nivea will know that the sales promotion was 
successful?

 

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