Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Michael Porter asserts that the value chain function of marketing is the most important of all business functions since it directly interfaces with customers in the competitive battle within the marketplace, and its success or failure versus competition is a key determinant in a firm's success. True O False
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Transcribed Image Text:Michael Porter asserts that the value chain function of marketing is the most important of all business functions since it directly interfaces with customers in the competitive battle within the marketplace, and its success or failure versus competition is a key determinant in a firm's success. True O False
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