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Michael Porter asserts that the value chain function of marketing is the most important of all business functions since it directly interfaces with customers in the competitive battle within the marketplace, and its success or failure versus competition is a key determinant in a firm's success. True O False

Michael Porter asserts that the value chain function of marketing is the most important of all business functions since it directly interfaces with customers in the competitive battle within the marketplace, and its success or failure versus competition is a key determinant in a firm's success. True O False

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Michael Porter asserts that the value chain function of marketing is the most important of all business functions since it directly interfaces with customers in the competitive battle within the marketplace, and its success or failure versus competition is a key determinant in a firm's success. True O False
Transcribed Image Text:Michael Porter asserts that the value chain function of marketing is the most important of all business functions since it directly interfaces with customers in the competitive battle within the marketplace, and its success or failure versus competition is a key determinant in a firm's success. True O False
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