ls can no longer avoid the impact social media has on the industry. As a Public Relations professional, discuss five (

Resource: The Practice of Public Relationstextbook,University Library, InternetSelect one of the following case studies located in The Practice of Public Relations.Walmart’s Bribery Shutdown, Chapter 3Rise and Fall of Queen Martha, Chapter 4Ronald McDonald’s Brush with Antisocial Media, Chapter 10Carnival Crisis Cruise, Chapter 17Answerand prepare an analysis for the following questions in which you evaluate the effectiveness of communication between an organization and its publics.Create a table or brief outline identifying the internal and external publics involved in the case study. Answer in 175 to 260 words.Expand on the table/outline created in #1 and add: What public relations communications tools and techniques were used to inform, influence and motivate the public(s)? Answer in 350 words.What impact did the communications used by the organization have on the intended publics? Provide at least three specific examples. Answer in 260 to 350 words.How could the message…

Which is the two communication methods/tools (media) that will reach your target audience by gender, age, lifestyle, and income for the Kellogg's Cereal.

Creative Homework/Short Project You work in the marketing department at your local red Cross blood center. Because donations are down, it’s important that you reach out to the community for blood donor volunteers. using the communication model, explain howyou will create and transmit this message to the consumer. then describe how you will determine whetherconsumers successfully received this message.

As receivers in the communication process, marketers:​   Question 36 options:   a)  ​listen to the target market in order to develop appropriate messages.   b)  ​inform and remind the target market of new and existing products.   c)  ​promote the purchase of goods and services.   d)  ​persuade the target market to buy a company's products.

What do you see as the disadvantages of a PR-based communications strategy as opposed to a conventional media advertising approach?

As a supporter of integrated marketing communications (IMC), you understand that the coordination of traditional media with digital and social media and other IMC touchpoints is critical to campaign success.  (a) In a briefing session with your full-service agency, you prescribe social media as a mandatory campaign deliverable. Explain the advantages and disadvantages of social media. Make sure you refer to one of the new soy sauce products, either the Usukuchi (light-coloured) soy sauce or the dipping soy sauce, and other relevant information from the case study when answering the question.  You appreciate that identifying the ideal target audience for the Usukuchi (light-coloured) soy sauce and the dipping soy sauce is going to be essential for campaign success.  (b) Select either the Usukuchi (light-coloured) soy sauce or the dipping soy sauce and explain the process you will undertake to select the target market and establish positioning goals. Your answer must include a…

what are some of the ways that the president of a hiking company can use twitter to engage potential costumers without being overly promotianal