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Love of Brigadeiro is a small business some of the students are working with in another class of mine. The owner, Andrea, makes these decadent Brazilian sweets. Not many people have heard of them. They are a bit expensive, hand-made, small- batch and made to order. She services events and has a good amount of sales during the holiday season. She has chosen an Answer distribution strategy. While working on her marketing strategy a team suggested she partner with vineyards and high end coffee shops to increase her exposure to a greater audience. They thought adding an Answer to market the brigadeiros to a new market would help her increase her sales volume outside of the seasonal sales. Andrea said she was worried that she could not meet the demand if she increased her distribution intensity to a Answer strategy even if it were only a few new channels. She tried to explain she was not interested in selling to everyone, her product is a special occasion product and therefore cannot be sold Answer inclusive agent exclusive elective wholesaler selective

Love of Brigadeiro is a small business some of the students are working with in another class of mine. The owner, Andrea, makes these decadent Brazilian sweets. Not many people have heard of them. They are a bit expensive, hand-made, small- batch and made to order. She services events and has a good amount of sales during the holiday season. She has chosen an Answer distribution strategy. While working on her marketing strategy a team suggested she partner with vineyards and high end coffee shops to increase her exposure to a greater audience. They thought adding an Answer to market the brigadeiros to a new market would help her increase her sales volume outside of the seasonal sales. Andrea said she was worried that she could not meet the demand if she increased her distribution intensity to a Answer strategy even if it were only a few new channels. She tried to explain she was not interested in selling to everyone, her product is a special occasion product and therefore cannot be sold Answer inclusive agent exclusive elective wholesaler selective

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1:29 Done Iti-iad-prod.instructure.com AA season. She has chosen an inclusive Return agent especially distribution strategy. While working on her marketing strategy a team suggested she partner with vineyards and high end coffee shops to increase her exposure to a greater audience. They thought adding an Answer to market the brigadeiros to a new market would help her increase her sales volume outside of the seasonal sales. Andrea said she was worried that she could not meet the demand if she increased her distribution intensity to a Answer strategy even if it were only a few new channels. She tried to explain she was not interested in selling to everyone, her product is a special occasion product and therefore cannot be sold Answer Answer exclusive elective Submit intensively 97 selective wholesaler Submit
Transcribed Image Text:1:29 Done Iti-iad-prod.instructure.com AA season. She has chosen an inclusive Return agent especially distribution strategy. While working on her marketing strategy a team suggested she partner with vineyards and high end coffee shops to increase her exposure to a greater audience. They thought adding an Answer to market the brigadeiros to a new market would help her increase her sales volume outside of the seasonal sales. Andrea said she was worried that she could not meet the demand if she increased her distribution intensity to a Answer strategy even if it were only a few new channels. She tried to explain she was not interested in selling to everyone, her product is a special occasion product and therefore cannot be sold Answer Answer exclusive elective Submit intensively 97 selective wholesaler Submit
1:29 Done Iti-iad-prod.instructure.com AA B Love of Brigadeiro is a small business some of the students are working with in another class of mine. The owner, Andrea, makes these decadent Brazilian sweets. Not many people have heard of them. They are a bit expensive, hand-made, small- batch and made to order. She services events and has a good amount of sales during the holiday season. She has chosen an inclusive Return agent Answer distribution strategy. While working on her marketing strategy a team suggested she partner with vineyards and high end coffee shops to increase her exposure to a greater audience. They thought adding an Answer to market the brigadeiros to a new market would help her increase her sales volume outside of the seasonal sales. Andrea said she was worried that she could not meet the demand if she increased her distribution intensity to a Answer strategy even if it were only a few new channels. She tried to explain she was not interested in selling to everyone, her product is a special occasion product and therefore cannot be sold Answer exclusive elective Submit 97 wholesaler selective
Transcribed Image Text:1:29 Done Iti-iad-prod.instructure.com AA B Love of Brigadeiro is a small business some of the students are working with in another class of mine. The owner, Andrea, makes these decadent Brazilian sweets. Not many people have heard of them. They are a bit expensive, hand-made, small- batch and made to order. She services events and has a good amount of sales during the holiday season. She has chosen an inclusive Return agent Answer distribution strategy. While working on her marketing strategy a team suggested she partner with vineyards and high end coffee shops to increase her exposure to a greater audience. They thought adding an Answer to market the brigadeiros to a new market would help her increase her sales volume outside of the seasonal sales. Andrea said she was worried that she could not meet the demand if she increased her distribution intensity to a Answer strategy even if it were only a few new channels. She tried to explain she was not interested in selling to everyone, her product is a special occasion product and therefore cannot be sold Answer exclusive elective Submit 97 wholesaler selective
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