L'Oreal SA Headquarter in france.L oral is large cosmatic conglomerate with annual sale about 30 billion dollars and net income of about 3.5 billion dollar. L Oreal divid three segments. cosmatic, boady soap and dermatology. The recommended steps to be followed in writing the case analysis are as follows:   1. Identify the firm’s existing vision, mission, objectives, and strategies.   2. If the firm has already developed vision and mission statements, please re-write vision and mission statements using the guidelines suggested in the text. If the firm doesn’t have up-to-date vision and mission statements at this time, please create fresh vision and mission statements using the guidelines suggested in the text.   3. Construct an External Factor Evaluation (EFE) Matrix for the target firm. (a total of 12-15 factors including Opportunities and Threats both) Do not intermingle Os and Ts.   4. Construct a Competitive Profile Matrix (CPM) for the target firm. (a total of 12-15 factors)   5. Construct an Internal Factor Evaluation (IFE) Matrix for the target firm. (a total of 12-15 factors including Strengths and Weaknesses both) Do not intermingle Ss and Ws.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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L'Oreal SA

Headquarter in france.L oral is large cosmatic conglomerate with annual sale about 30 billion dollars and net income of about 3.5 billion dollar. L Oreal divid three segments. cosmatic, boady soap and dermatology.

The recommended steps to be followed in writing the case analysis are as follows:

 

1. Identify the firm’s existing vision, mission, objectives, and strategies.

 

2. If the firm has already developed vision and mission statements, please re-write vision and mission statements using the guidelines suggested in the text. If the firm doesn’t have up-to-date vision and mission statements at this time, please create fresh vision and mission statements using the guidelines suggested in the text.

 

3. Construct an External Factor Evaluation (EFE) Matrix for the target firm. (a total of 12-15 factors including Opportunities and Threats both) Do not intermingle Os and Ts.

 

4. Construct a Competitive Profile Matrix (CPM) for the target firm. (a total of 12-15 factors)

 

5. Construct an Internal Factor Evaluation (IFE) Matrix for the target firm. (a total of 12-15 factors including Strengths and Weaknesses both) Do not intermingle Ss and Ws.

 

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