• 1) Develop a list of Professional Real Estate Organizations? • 2) What are some Government Sources of Data?

5.3 list five demographic segments questions to identify the potential customer target market.

Why is it essential to collect data on a consistent basis?

Scenario You are the sales department manager for a U.S.-based company that builds engines for the automotive manufacturing industry. Your company is considering diversifying into other business opportunities where your motors can be sold in order to bolster the company’s portfolio and increase revenue. Based on your knowledge of the national sales landscape, your manager would like you to conduct preliminary research with your recommendation for opportunity in a new industry that will allow for this diversification through a new sales division and increased sales. 1. Describe why your company needs to diversify. What problem will diversifying the company solve? What kinds of quantitative and qualitative data will you target in your research on the current auto industry and the new industry?