Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Kourdi (2009:3) has defined business strategy as a “plan, choice or decision used to guide a company to greater profitability and success.”
Required
Explain how the following strategies facilitate the achievement of success or profitability:
- Outsourcing
- Diversification
- Market Focus
- Market development
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