James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the advent of the Covid 19 pandemic. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so. 1. Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market. 2. State why the owner is considering using e-marketing. What benefits can e-marketing bring?
James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the advent of the Covid 19 pandemic. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so. 1. Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market. 2. State why the owner is considering using e-marketing. What benefits can e-marketing bring?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income
market in your country. However, the establishment has been experiencing falling revenue
since the advent of the Covid 19 pandemic. The owner of the company believes that
marketing and selling his shoes via the internet might be the solution. He has hired you to
formulate an emarketing plan to do so.
1. Develop a background for James Shoe Emporium. Describe the following: location of
the company – country and city/town, type of shoes sold and price, the target market.
2. State why the owner is considering using e-marketing. What benefits can e-marketing
bring?
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