ind three examples of enterprises who pioneered a new product in a new market and had long-term success as a result of that introduction. Find three examples of firms who were not pioneers but entered later and eventually surpassed the pioneer as market leader

ind three examples of enterprises who pioneered a new product in a new market and had long-term success as a result of that introduction. Find three examples of firms who were not pioneers but entered later and eventually surpassed the pioneer as market leader

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Find three examples of enterprises who pioneered a new product in a new market and had long-term success as a result of that introduction. Find three examples of firms who were not pioneers but entered later and eventually surpassed the pioneer as market leader. Why were the successful pioneers successful, and the unsuccessful ones unsuccessful, in your opinion?

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