In which of these situations can a firm ensure that they can effectively satisfy customers? a. selling fake products for a cheap price b. not telling about the poor features of a product c. giving several free items for products bought by the customer d. providing value to customers through the quality of the products of the company

In which of these situations can a firm ensure that they can effectively satisfy customers? a. selling fake products for a cheap price b. not telling about the poor features of a product c. giving several free items for products bought by the customer d. providing value to customers through the quality of the products of the company

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

All of the following are elements of a product except a. Brand name. b. Quality levels. c. Packaging. d. Warranties. e. All of these are elements of a product.
Mature and well-established 2 points products are usually characterized by intense competition as new brands enter the market. * O True O False
Which of the following would be the impact of mistakes in marketing budgeting? A)The company and the brand may have to live with mistakes for the entire year B)The company will still make a lot of profit C)None of the option D)Nothing happen to the company and the brand
(9) Value proposition is a set of buyers who share common needs or characteristics that the company decides to serve. Α. True False Select one: True False B.
Products got changed into Customer value because: Group of answer choices Product is not useful Customer value is set by the company Value is what customers get from the product All of the options
Identify the wrong statement in the following options. Standards create confidence to manufacturers and users O Standards provide communication losses Standards protect the consumer interests O Standards provide economic production methods
If customers perceive that a products price is greater than its value, they won't buy it. Select one A. False. B. True
False Everyone who buys a given product wants the same benefit from it. True False er
Which statement is true of product positioning? a. The quality of competing products does not influence product positioning. b. It is a process that influences potential customers' overall perception of a brand and product line. c. There are two positioning bases: application and price. d. It assumes that consumers compare products solely on the basis of price.
A new product may fail for many reasons. Which of the following is NOT one of them? O Rapid market acceptance O Poor product positioning O Poor product design Overestimated market size
Martin has just launched a new set of children’s books called RugRatReaders. These books are largely indestructible due to the materials they are made from. What does this feature represent? a. the product's tactical advantageb. the product's competitve advantagec. the product's feedbackd. the product's objective strategy
Which of the following statements is true of product items? a. They are never made part of any product lines and are sold only in select outlets. b. They are the test products that are released by a company before starting a product line. c. They include all the products that an organization manufactures and sells to its consumers. d. They are distinguished by different container sizes and shapes such as cans or plastic bottles.