IN THE MID-1960S, WALT DISNEY’S DREAM was to build a family resort destination like no other. The dream became a reality when Walt Disney World Resort opened in 1971, featuring Magic Kingdom as the centerpiece. Today, millions of guests visit the Walt Disney World Resort each year to experience the world-class theme parks and hotels. Analytics feature prominently in the operations of Walt Disney World. Explain using illustrations how forecasting features in this company’s operations. (Please provide images)

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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IN THE MID-1960S, WALT DISNEY’S DREAM was to build a family resort destination like no other. The
dream became a reality when Walt Disney World Resort opened in 1971, featuring Magic Kingdom as
the centerpiece. Today, millions of guests visit the Walt Disney World Resort each year to experience the
world-class theme parks and hotels. Analytics feature prominently in the operations of Walt Disney
World.
Explain using illustrations how forecasting features in this company’s operations. (Please provide images)

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