In the context of CRM, what is social CRM, and how does it utilize social media data to improve customer relationships? Provide real-world case studies if possible.

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Q: Describe the advantages and challenges of using distributed systems in computing.

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Q: Explain the purpose and key functions of the OSI model in networking.

A: The OSI (Open Systems Interconnection) model is a conceptual framework that standardizes the…

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Q: Discuss the trade-offs between strong and eventual consistency in distributed systems. Provide…

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Applications of CRM

Customer Relationship Management (CRM) is a software/ tool that helps a business to manage its relationship with its customers, clients, and vendors. In other words, CRM software assists businesses in improvising their relations with their customers throughout the buying process. It is an end-to-end solution comprising service cloud, commerce cloud, marketing cloud, AI-based Customer Data Platform (CDP), and sales cloud.