Answered: In the context of CRM, explain the…

In the context of CRM, explain the concept of customer lifetime value (CLV) and how it can be calculated and leveraged for better decision-making.

Systems Architecture

7th Edition

ISBN:9781305080195

Author:Stephen D. Burd

Publisher:Stephen D. Burd

Chapter1: Computer Technology: Your Need To Know

Section: Chapter Questions

Problem 4VE

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Concept explainers

Web Based

The term "web-based" is related to web-based applications and software. Web-based applications are software that helps users interact with the remote server using a web browser interface. The web app is hosted on a server. By using an internet browser, users connect to it from their computers.

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In the context of CRM, explain the concept of customer lifetime value (CLV) and how it can be calculated and leveraged for better decision-making.

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