Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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In recent years, how has Samsung achieved its goals in markets where it had little presence, such as smartphones?
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- when Nike segements the market for athletic shoes, what types of variables is it using? why are these variables appropirate?arrow_forwardExplain McDonald’s global marketing strategy. Compare McDonald’sstrategy in the United States (www.mcdonalds.com/us/en/home.html)to McDonald’s strategy in India (www.mcdonaldsindia.com).arrow_forward“ The Tata Nano car has been labeled the Model T for the twenty-first century. Selling for $2,500, it claims to be the world's cheapest car and could democratize car ownership in indian and other emerging markets by fulfilling the dream of a lot of people in those countries who would like to own a car. Do you see potential for the Nano beyond India? Why or why not? If yes, what criteria would you use to select markets? Could Tata even launch the car in developed markets such as Hong Kong or Japan? Why or why not? For a visual impression of the Nano, view these YouTube clips (see, for example, http://www.youtube.com/watch?v=wzuy3Aw0iDo).”arrow_forward
- When expanding outside of the US, what competitive advantages does WalMart bring into the new markets? And, what disadvantages does it have?arrow_forwardBased on Best Global Brands 2022: How has Apple achieved being number one in its high brand value and what can it do to continue it's growth in brand value for the future?arrow_forward5. Blockbuster - Before the advent of digital streaming, video rental stores were the place to go when you fancied a night-in watching a movie or box set. This was a new phenomenon in the 1980s as more and more people purchased home VHS players. By the time the first Blockbuster store opened in Dallas in 1985, the video rental industry was taking shape - helping to create a huge new income stream for film distributors. Over the years, Blockbuster became the industry leader, growing in size to have over 9,000 stores around the world and revenues of $5.9 billion at its peak in 2004. In the UK, it had over 4,000 stores and its blue and yellow signage was familiar sight on the high street. At the turn of the century, Blockbuster still dominated the video and DVD rental market. However, internet speeds were improving. This carried the potential to radically alter how we consume all forms of media. The idea of streaming a feature-length movie online was now a reality. Some had this…arrow_forward
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