Apple has increased its revenues by introducing new products (e.g., Mac, iPod, iTune, iPhone, iPad, Apple watch, Apple TV, and so on). Which statement do you support: Apple created new consumer needs or Apple merely responded to the consumer needs? Select one and defend your position.

What kind of opportunities and threats in the international / global marketplace do you see impacting the Apple Inc. company? Which trends are likely to impact this company/brand?

Name and discuss which part of the (two) 'environments' discussed in the course these belong to. Some may belong to more than one. What might be the marketing implication of these trends for a business? Choose any two of the four scenarios provided and give a specific example. Noticeable increase in pet ownership during the last two years of COVID in Australia and many countries War in Eastern Europe has diminished world wheat crop yields, leading to price increases 4 Government splashing cash and tax cuts in the lead up to an election Telstra buys 51% of Fetch TV (an aggregator subscription video service)

I'm curious why Pinterest views Google as its main competitor. Pinterest has become a frontrunner in the congested smartphone market by regularly releasing new features and accessories?

How do Nike's products compare to New Balance in term of choices, quality and price?

Back in 2010, PepsiCo opted to shift gears, abandoning its traditional marketing approach and instead embark on an entirely new marketing strategy entitled the Pepsi Refresh Project. Read the case study provided and subsequent article (see links that follow or download from the Course Resources section on this page) along with any additional reading you choose.  In hindsight, what are the some of the key learnings from the Pepsi Refresh project that can guide IMC campaigns going forward?

25- ________ usually offer lower level of services to shoppers, compared to traditional supermarkets. Group of answer choices department stores warehouse clubs convenience stores specialty stores 26- While some companies like Netflix get away with increase in subscription prices, Microsoft had to walk back from a hike in Xbox Live price just 15 hours after announcing it early this year. This event suggests that demand for Xbox Live was most likely Group of answer choices highly income-inelastic highly price-elastic highly price-inelastic highly income-elastic 27- Kars for Kids advertises on radio with slogans like "donate your car today." This is an are example of ads designed to Group of answer choices recruit employees provide information remind the audience persuade consumers to take action 28- According to my PowerPoint on pricing, which of the following is expected to show the most price competition? Group of answer choices aircraft manufacturers rice…