Apple has increased its revenues by introducing new products (e.g., Mac, iPod, iTune, iPhone, iPad, Apple watch, Apple TV, and so on). Which statement do you support: Apple created new consumer needs or Apple merely responded to the consumer needs? Select one and defend your position.

Needs are the realization of any difference between a consumer’s actual state and certain ideal or…

Answered: Apple has increased its revenues by…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Apple has increased its revenues by introducing new products (e.g., Mac, iPod, iTune, iPhone, iPad, Apple watch, Apple TV, and so on). Which statement do you support: Apple created new consumer needs or Apple merely responded to the consumer needs? Select one and defend your position.

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