
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 10 discusses Maslow’s hierarchy of needs.
Which of the needs in Maslow’s hierarchy of needs
does the Let’s Move! Campaign hope to activate in
young consumers by encouraging them to make
healthy food and exercise choices? (Hint: Multiple
needs could be correct.)
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