In a supply chain, transportation fulfils six critical roles. Identify these six roles and clearly explain each role with relevant examples, the role transportation in a supply chain

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter13: Supply Chain Management And Marketing Channels
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In a supply chain, transportation fulfils six critical roles. Identify these six roles and clearly
explain each role with relevant examples, the role transportation in a supply chain

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