Formulate a digital marketing strategy that will be best suited to your choice of a proudly South African brand. Remember to include your choice of brand in your answer.Discuss how you would use the following tools with relevant examples: • Website; • Online advertising; • Email marketing; • Social media.

Apply the marketing principles to Manchester United football club: What classification is the core sports products and non-sport products used by the club? Describe the key strategy the club has focused on for effective marketing, and give a rationale for your answer, along with examples.

Think of a specific company or organization that uses various types ofpromotional material to market its offerings. The web, magazine ads,newspaper ads, catalogs, newspaper inserts, direct-mail pieces, andflyers might all be sources for a variety of promotional materials. Locatetwo or three promotional pieces for the company and use them as abasis to analyze the segments being targeted. Describe the methodsused for segmenting the market reflected in these materials, anddescribe characteristics of the target market according to the materials.Be sure to include a copy of all the materials used in the analysis.

Marketing managers define and explain their products and brands using the same types of adjectives typically used for consumers. They use words like: sophisticated, young, trustworthy. Marketing managers are trying to build brand __________.