Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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In its new initiatives to improve customer service Botswana Open University intends to adopt the
available electronic platforms that students can use to pay for their tuition. This requires for the
university to inform itself of the available legal ways in the market that a student can use to pay
the university.
You are therefore required to discuss in detail a presentation to the management of the Botswana
Open University, the four methods of electronic payment available. This should be illustrated by
providing examples where possible.
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