If other resorts in the area charge $106 per day, what price should BlancFace charge? Round the final lift ticket price to the nearest dollar.

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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BlancFace operates an Adirondack Mountain ski resort. The company is planning its lift ticket pricing for the coming ski season. Investors would like to earn a 15% return on investment on the company's $257,020,000 of assets. The company primarily incurs fixed costs to groom the runs and operate the lifts. BlancFace projects fixed costs to be $30,150,000 for the ski season. The resort serves about 691,000 skiers and snowboarders each season. Variable costs are about $12 per guest. Currently, the resort has such a favorable reputation among skiers and snowboarders that it has some control over the lift ticket prices.

If other resorts in the area charge $106 per day, what price should BlancFace charge? Round the final lift ticket price to the nearest dollar.

BlancFace
Fixed Costs  
Plus: Total Variable Costs  
TOTAL COSTS  
Plus: Desired Profit  
TARGET REVENUE  
Divided by: Numbers of skiers/snowboarders  
PRICE PER LIFT TICKET                        
 
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