Identify a company that has expanded or is planning to expand into international markets. The company you identify could be a small firm, a large multinational, or a new start-up going global from the beginning. Your analysis should consider the following: A. A brief overview of the company. what it makes or sells, when it was founded, a number of employees, annual revenues/profits, form of operations. B. Analysis of its international/global strategy. What was the motive for expanding into international markets? You may choose to focus on strategy in a particular region or country or focus on how the strategy changed from country to country. C. For the country you researched in project 1, analyze if this company should enter that market and if so, how...ie export, licensing, franchising, strategic alliance or FDI ASSUME THE COMPANY IS NOT OPERATING IN YOUR COUNTRY NOW, EVEN IF THEY ARE. D. Discuss challenges, obstacles, and setbacks to their globalization efforts and what the firm did to overcome them. What was the company's key success factors? If not successful, why not? What might have been done differently? Your sources will include at least one academic journal, two quality Web sources and two other popular business sources (Forbes, Fortune, Wall Street Journal, Financial Times, Harvard Business Review) BE VERY ELABORATE!!!!!!! Make it at least 800 words.
Identify a company that has expanded or is planning to expand into international markets. The company you identify could be a small firm, a large multinational, or a new start-up going global from the beginning. Your analysis should consider the following:
A. A brief overview of the company. what it makes or sells, when it was founded, a number of employees, annual revenues/profits, form of operations.
B. Analysis of its international/global strategy. What was the motive for expanding into international markets? You may choose to focus on strategy in a particular region or country or focus on how the strategy changed from country to country.
C. For the country you researched in project 1, analyze if this company should enter that market and if so, how...ie export, licensing, franchising, strategic alliance or FDI
ASSUME THE COMPANY IS NOT OPERATING IN YOUR COUNTRY NOW, EVEN IF THEY ARE.
D. Discuss challenges, obstacles, and setbacks to their globalization efforts and what the firm did to overcome them. What was the company's key success factors? If not successful, why not? What might have been done differently? Your sources will include at least one academic journal, two quality Web sources and two other popular business sources (Forbes, Fortune, Wall Street Journal, Financial Times, Harvard Business Review)
BE VERY ELABORATE!!!!!!!
Make it at least 800 words.
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