MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Imagine that as a part of your assessment in the course the lecturer asked you to conduct a social activity event. The activity aims to create awareness regards early breast cancer testing with the coordination of the Oman Cancer Association. Identify as a student how you will apply the 6 Ps of the marketing mix to set up such a kind of event?

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