How would you interpret the given output? (100 words) Discriminant validity Brand Cronbach's Variables Brand Brand Brand Alpha Image 0.879 0.405 0.210 Loyalty Awareness Equity Brand Image |Brand Loyalty Brand Awareness Brand Equity 0.891 0.809 0.836 0.949 0.183 0.878 0.952 0.145 0.360 0.198 0.872

MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
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How would you interpret the given output?
(100 words)
Discriminant validity
Cronbach's
Variables
Brand
Brand
Brand
Brand
Alpha
Image
Loyalty
Awareness
Equity
Brand Image
Brand Loyalty
Brand Awareness
Brand Equity
0.891
0.879
0.809
0.405
0.949
0.836
0.210
0.183
0.878
0.952
0.145
0.360
0.198
0.872
Transcribed Image Text:How would you interpret the given output? (100 words) Discriminant validity Cronbach's Variables Brand Brand Brand Brand Alpha Image Loyalty Awareness Equity Brand Image Brand Loyalty Brand Awareness Brand Equity 0.891 0.879 0.809 0.405 0.949 0.836 0.210 0.183 0.878 0.952 0.145 0.360 0.198 0.872
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