A survey about social media reported that 78 % of B2B marketers (marketers that focus primarily on attracting businesses) plan to increase their use of social media, as compared to 56% of B2C marketers (marketers that primarily target consumers). The survey was based on 1,426 B2B marketers and 1,617 B2C marketers. The accompanying table summarizes the results. Increase Use of Social Media? Yes No Total B2B 1,117 309 1,426 Business Focus B2C 912 705 1,617 Total 2,029 1,014 3,043 D D. Why is "B2C marketer and plans to increase use of soci a joint event? 11 O There is more than one way it can happen O It is described by more than one characteristic The two characteristics are mutually exclusive O The two characteristics are collectively exhaustive
A survey about social media reported that 78 % of B2B marketers (marketers that focus primarily on attracting businesses) plan to increase their use of social media, as compared to 56% of B2C marketers (marketers that primarily target consumers). The survey was based on 1,426 B2B marketers and 1,617 B2C marketers. The accompanying table summarizes the results. Increase Use of Social Media? Yes No Total B2B 1,117 309 1,426 Business Focus B2C 912 705 1,617 Total 2,029 1,014 3,043 D D. Why is "B2C marketer and plans to increase use of soci a joint event? 11 O There is more than one way it can happen O It is described by more than one characteristic The two characteristics are mutually exclusive O The two characteristics are collectively exhaustive
Transcribed Image Text:A survey about social media reported that 78
% of B2B marketers (marketers that focus
primarily on attracting businesses) plan to
increase their use of social media, as compared
to 56% of B2C marketers (marketers that
primarily target consumers). The survey was
based on 1,426 B2B marketers and 1,617 B2C
marketers. The accompanying table summarizes
the results.
Increase Use of
Social Media?
Yes
No
Total
B2B
1,117
309
1,426
Business Focus
B2C
912
705
1,617
Total
2,029
1,014
3,043
D. Why is
"B2C marketer and plans to increase use of soci
a joint event?
There is more than one way it can happen
It is described by more than one characteristic
O The two characteristics are mutually exclusive
O The two characteristics are collectively
exhaustive
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