How to identify fake news from real news? How can the consumer, verify facts and bias?

Why social media monitoring is applied in marketing research? Discuss the risk of not applying social media monitoring in marketing research?

Consider the following excerpt regarding advertising agencies: The latest study on advertising agency performance from the Incorporated Society of British Advertisers found that agencies are failing to provide adequate service, to develop trusting relationships, be innovative, be efficient, control costs, and keep their promises. Agency staff are difficult to reach, planners are lack- ing when it comes to monitoring and evaluating advertising, creatives still do not listen to advertisers’ concerns or understand their target markets, and production departments fail to deliver value for money or meet budgets. On a grander scale, the majority of advertisers do not feel that their agencies provide co Given the problems plaguing advertising agencies, discuss how an integrated cost management system could help individual ad agencies become more competitive.

Can privacy advocates who contend that Facebook should provide ways for users to opt-out of the mobile ad targeting?