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Describe the decade of the 1950s, concentrating on the products or trends in popular culture that were prevalent during this decade.
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- Can popular music play a role as both a progressive force in the marketing tool?In Europe, what challenges or issues are they facing in their attractions and selected trends right now?list some of the demographic Trends of interest to marketers in your country and discuss whether these Trends pose opportunities or threats for marketers
- In what ways are cultural values changing in America? How are marketers responding to these changes?What do marketers mean when they refer to technological and sociocultural environments? Why do they need to understand these environments in a global marketplace?How does cross-cultural marketing strategy contribute to effectively reaching a diverse target audience?
- Find other examples of marketers creating controversy by promoting culture-based products that could be viewed as inappropriate by others outsideof that culture.Give sample situation for each Travel constrains: • Physical disability • Family commitments • Lack of interest in travel • FearsThrough three examples, show how different "marketing appeals" around the Western New Year are constructed according to class differences to attract consumers of different classes.