Q: Evaluate the Four (4) importance of marketing channel management towards the strategic advantage of ...
A: The strategy of any business or company depends on its product and the way in which the business fin...
Q: The Zara storey demonstrates how information technologies may have an influence on every aspect of b...
A: Zara is the market leader owing to its cutting-edge technology use. The Spanish apparel store has ab...
Q: With respect to Microsoft’s acquisitions, Skype and Nuance, discuss the strategic benefits expected ...
A: In the given question we are provided with the case study of Microsoft and its two gigantic acquisit...
Q: Service Marketing question/ Discuss the four type of complainer.
A: Summary Introduction : Complainer in marketing refers to the customer's who are not satisfied with t...
Q: Use a sports organisation and illustrate a simple price strategy for one of its products using at le...
A: Depending on the short and long-term business objectives, there are a variety of techniques that can...
Q: With reference to the Popchips case study, explain the concept of ‘focussed differentiation strategy...
A: Businesses are always acted upon the threat of competition. They all fight for the same market share...
Q: explain what is brand extension. ?
A: Summary Introduction : Brand Extension refers to the process establishing brand name in new product...
Q: what would be the strategies to achieve these opportunities? (we are talking about dove's company). ...
A: Competitive strategy is the proceedings or approach firms/organizations use in the long-run, to gain...
Q: Use the Ansoff matrix to discuss the strategic choices relevant to Pepsico’s competitive rivalry
A: The Ansoff matrix has been used by the marketers since decades as it is able to help the marketers u...
Q: ABC would like to improve its sales volume. It may set the following key performance indicators to b...
A: There are several key performance indicator in order to better understand the sales volume. The deta...
Q: Consider the various survey question formats" open-ended, forced-choice, Likert scale, and the seman...
A: There are different types of question formats such as the open ended, forced-choice, Likert scale, a...
Q: Can a person who is not efficient in math become proficient in Excel? Why or why not?
A: Perhaps one of the most common misunderstandings in learning a new computer application is that you ...
Q: In no less than 100 words, as a Business Student, why do you need to study Business Analytics.
A: Information:- Business analytics presents evidence and data modelling to produce additional perspect...
Q: perform a PEST analysis. From the readings this week, reflect on the list of key questions to help y...
A: Every company is always influenced by many factors around it. These factors can be micro as well as ...
Q: In no less than 100 words, as a Business Student, why do you need to study Business Analytics
A: Introduction:- Business analytics relies on facts and data modelling to produce valuable business in...
Q: Define the term Shadow prices?
A: Pricing is the activity of formulating a price at which it will sell its products and services to th...
Q: Name the four major factors that influence consumer buying behaviour Describe the adoption and diffu...
A: The concept of consumer buying behavior is related to understanding what thoughts and behavior a cus...
Q: Question 1 At the very beginning of the marketing strategy process, what are the steps in creating a...
A: Concept Introduction Marketing Strategy process refers to the plans which serve as a roadmap for ac...
Q: What is portfolio matrix?
A: All organizations come across a time when they feel the need of expanding. There are many ideas abou...
Q: Role Models Moral-support network Professional-support network
A: It is extremely usual for an entrepreneur to get a role model when they 1st begin their company. it ...
Q: what is the key activities, key resources, and key partners for IT service company? (
A: The valuable assets that AN IT company uses to get the ultimate outcome are key resources, core capa...
Q: Employers have an ethical and legal duty to provide a workplace free of harassment of all types. Thi...
A: it is the duty of every employer to provide a safe working environment and free from all harassment,...
Q: Speaking of the dove company (soaps), it has these external factors, explaining a strategy to achiev...
A: External elements are those impacts, conditions, or circumstances that a business cannot handle that...
Q: public service, what is the relationship between public service and public sector management
A: A precise idea of the public-service corporation could be a government-provided operation to the vot...
Q: Define growth stage?
A: A company is a legal entity It has rights and responsibilities as any other citizens of the nation. ...
Q: Comparing Palmolive and Dove, as soap manufacturing companies, what would be the external influencin...
A: Palmolive soap - Palmolive's expertise and Vitamin C&E, which make skin look bright and feel hyd...
Q: Give example to intangibility.
A: By selling the products and services to the customers, the organizations are earning money.The peopl...
Q: Define sales agent?
A: Sales is regarded to the act of delivering goods and services to customers. Here, customers pay the ...
Q: What makes a product unique
A: In general, a Product is defined as a set of tangible and non-tangible benefits a consumer gets whil...
Q: How does Amazon apply the CRM concept in maintaining a good customer relationship?
A: Customer Relationship Management (CRM) is the foundation of all these useful features. Amazon has bu...
Q: ____ is the process of evaluating a system against a set of formal standards,policies, or specificat...
A: Certification refers to the process of evaluating a system against certain specified requirements. A...
Q: Give examples of business ideas that would help the health sector
A: Introduction: For aspiring entrepreneurs, health sector will give them enough opportunities to gro...
Q: Explain how to relate the relationship between product characteristics, customer and supplier involv...
A: New product means original products, product modification and product improvements that the firm de...
Q: Define skimming pricing strategies?
A: Price skimming is a product price strategy in which a company charges the highest original price tha...
Q: Product: Little Caesars (regular pepperoni pizza) Answer the following questions in relation to the ...
A: The demand of the product is the research that is done before introducing any product in the market ...
Q: reflect one of your ethical decision. which approach do you use to when making your detremination? e...
A: Every human being makes certain decisions pertaining to his personal life and social life and profes...
Q: customer service impact sales of a new business
A: The impact of customer service on sales of a new business is discussed as follows-
Q: Define Delphi technique?
A: The Delphi technique or Delphi method is a structured communication technique developed as a systema...
Q: Define loss leaders?
A: A loss leader strategy incorporates offering a product or service at a loss in order to attract more...
Q: Explain the term Derived demand?
A: Demand for a good is how much the customers are wanting to buy a product from the market. This deman...
Q: What is INCREASING THE NUMBER OF USERS?
A: Marketing strategies are based on thorough assessments of the market done by the brands. Moreover, s...
Q: How do you usually shop for a pair of show? Justify your response based on the following customer se...
A: With regards to purchasing new shoes, solace and size are the most well-known elements individuals c...
Q: Define Psychological pricing?
A: Psychological pricing is the practice of setting prices slightly lower than a whole number so that c...
Q: Define Wholesalers?
A: INTRODUCTION:- The sale of commodities or commodities to merchants, agricultural, professional, gove...
Q: What are the success strategies of Social Media Marketing ?
A: Social media serves as a platform for the new entrants and existing marketers to increase the awaren...
Q: What is Distribution channels?
A: INTRODUCTION:- A distribution channel is a network of firms or intermediates that a value propositio...
Q: Globalization drives marketing
A: Gloabalization provides more choices of goods and access to the products never before available to t...
Q: A. Discuss the similarities and differences between the logistics considerations for managers who di...
A: Introduction Global supply chains are systems that span many hemispheres and groups in order to sour...
Q: Based on the information in the case, carry out a Macro-environment analysis of Sub-Saharan Africa (...
A: For the purpose of this question we would be initiating the macro environment analysis with an appro...
Q: How is social media changing customer acquisition?
A: Customer acquisition refers to the attainment of the customers by the marketers. Customer acquisitio...
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- How can a firm motivate salespeople who work on commission (as many mortgage brokers did in the run-up to the Financial Crisis) to sell products that are in their customers’ interests rather than their ownWhat are some of the potentially ethically troubling and illegal situationsfacing professional salespeople, and how should they deal with them?What are the ways in which a company can improve sales?