Answered: How do you interpret these results?…

How do you interpret these results? What are their possible implications for the country’s tourism industry (be creative!) and how can it be improved?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

1. A survey of where overseas tourists like to spend their vacations in a country was taken to determine what attractions should be advertised. The results were:

national parks 15%

beaches 48%

cities 8%

golf courses 25%

mountain climbing 4%

Question? pls make it detailed

How do you interpret these results? What are their possible implications for the country’s tourism industry (be creative!) and how can it be improved?

Tourist Attraction
50.00
40.00
30.00
20.00
10.00
National.Parks
Beaches
Cities
Golf.Courses
Mount.Climb
Mean

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