Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
1. A survey of where overseas tourists like to spend their vacations in a country was taken to determine what attractions should be advertised. The results were:
national parks 15%
beaches 48%
cities 8%
golf courses 25%
mountain climbing 4%
Question? pls make it detailed
How do you interpret these results? What are their possible implications for the country’s tourism industry (be creative!) and how can it be developed ?
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