How can organizations effectively communicate their planning initiatives to key stakeholders, including employees, customers, and investors, and what are some of the most effective strategies for gaining buy-in and support for these initiatives?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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How can organizations effectively communicate their planning initiatives to key stakeholders, including employees, customers, and investors, and what are some of the most effective strategies for gaining buy-in and support for these initiatives?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing