Answered: Please provide marketing strategy for…

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter16: Retailing And Direct Marketing

Section16.6: Determining An Effective Retail Strategy For Manufacturers

Problem 1LO

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Please provide marketing strategy for product, promotion and process only.

Business Name: Fancy Baked

note: details in photo attached

Transcribed Image Text:1. EXECUTIVE SUMMARY Fancy Baked will be located in Sto Tomas Feria, Quezon, Nueva Ecija. Fancy Baked is focusing only on baked ensaymada product with nutritious and different flavors.Fancy baked also offer their product to all people in Quezon, Nueva Ecija especially for those people being health consious may it be pre-ordered or direct selling. The business is also open for development of new nutritious flavors and eventually new product that is similar to baked goods. The product is prepered the night before it will be sell sold. Since this product has a lifespan or 5 days in refrigerated. Still having the quality and taste is still worth the cost of the products. The plan of Fancy Baked is to attained and maintain the interest of its customers with the variety of ensaymada. It will build a strong position in the city and then country by offering its products at a competitive price and high quality products. Its the ubiquitous Filipino sweet bread enjoyed all year round-as merienda after school or as a apecial occasions. Fancy Baked offering freshly baked ensaymada with different flavors. The business will also sell and accepting orders and deliveries through online. Fancy baked offers freshly baked unique and highly quality product such as bread our brand has became reputed in the local area because of our ability to provide good because between sweet and taste at reasonnable price.

Market Strategy
Product
[Describe the products with which you will enter the target
market described in the section above. How will this product
solve the challenges described in your buyer persona
description(s)? What makes this product different from (or at
least competitive against) your competition?]
Price
[How much are you selling this product for? Is it competitive?
Realistic for your customers' budget? Will you run any seasonal
promotions/discounts associated with this product?]
Promotion
[How will you promote this product? Think more deeply than
your blog or social media channels. What about this content will
drive value into your product?]
People
[Who in the marketing department plays a role in your market
strategy? Describe what each of them, or each team, will do to
bring your market strategy success.]
Process
[How will the product be delivered to your customer? Is it an
ongoing service? How will you support their success with your
product?]
Physical Evidence
[Where is your product displayed? If you sell an intangible
product, how would customers produce visible evidence of your
business?]

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