Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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"How can a company effectively utilize CRM software to improve customer satisfaction and retention, and what are some key features and best practices that should be considered during implementation?"
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- Which is better for your needs: data mining or data warehousing, and why? What are the main ways in which they are different?arrow_forwardHow can businesses use CRM to improve customer relationships?arrow_forwardDescribe three key benefits that CRM software can provide to a company in terms of customer relationship management.arrow_forward
- Discuss the role of operational CRM in customer interaction management.arrow_forwardWhat is Customer Relationship Management (CRM), and why is it essential for businesses? Provide real-world examples.arrow_forwardDescribe the role of data analytics and reporting in enhancing CRM effectiveness.arrow_forward
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