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- Consider the scenario of a consumer purchasing a new vehicle. They have access to reasonable vehicle financing, so there are many options available to them. They’re buying the vehicle as a family car for their family of five. Discuss how 3 individual factors might be relevant to their purchasing decision. Discuss how 3 group factors might be relevant to their purchasing decision.All consumer buying decisions generally fall along a continuum of three broad categories:routine response behavior, limited decision making, and extensive decision making. Goods and services in these three categories can best be described in terms of five factors.Explain which are they?What is the difference between a consumer’s disposable and discretionary income?
- Track your own consumer purchasing decisions as they relateto your income. Compare your decisions during the college year and the summer. Do you have a summer job thatincreases your income? How does that affect your decisions?Discuss the applicability of the General Electric Model in relation to market attractiveness and business and strength. Make your recommendations?How does the price of the whole wheat pasta compare to the prices of similar products in the category?
- A bad Purchase Decision. What is the worst purchase decision you have ever made? What step(s) in the planned buying process could you have done better in that situation?One major reason for undertaking marketing research is to identify market opportunities. Once the research is complete, the company must measure and forecast the size, growth, and profit potential of each market opportunity. With regards to the above information examine how demand can be estimated in a market.Hi! I found the answer here, but it was wrong when I entered it. I can't figure out why, or how to do this problem. Thank you for your help! A pharmacist has been monitoring sales of a certain over-the-counter pain reliever. Daily sales during the last 15 days were Day: 1 2 3 4 5 6 7 8 9 Number sold: 34 37 40 39 45 43 47 49 48 Day: 10 11 12 13 14 15 Number sold: 52 53 47 53 47 49 a. Assume the data refer to demand rather than sales. Using trend-adjusted exponential smoothing with an initial forecast of 42 for Day 8, an initial trend estimate of 2, and α = β = .3, develop demand forecasts for Days 9 through 16. Then compute the resultant MSE using the error values from Days 8 through 15. (Round your intermediate period-by-period forecast and error values to 3 decimal places. Round your final MSE answer to 3 decimal places.)
- Discuss the divergent and convergent contributions to Efficient Market Hypothesis from 1970 to date.Discus the buying process you will go through when making decisions regarding, say, the purchase of a laptop or any smart device for online studies.(1) What steps could a company take to determine theperceived value of its products in its target markets?(2) How can patterns of temporary price discounts“train” consumers to stop buying at full price?