HighFlyer Airlines wants to build new airplanes with greatly increased cabin space.  This will allow passengers more comfort and sell more tickets at a higher price.  However, redesigning the cabin means rethinking many other elements of the airplane as well, like the placement of engines and luggage, and the most efficient shape of the plane for moving through the air.  The company has developed a list of possible methods to increase cabin space, along with estimates of how these approaches would affect costs of operating the plane and sales of airline tickets.  Based on these estimates, the following table shows the value of Research and Development (R&D) projects that provide at least a certain private rate of return.  Column 1 = Private Rate of Return. Column 2 = Value of R&D Projects that Return at Least the Private Rate of Return to HighFlyer Airlines.  Use the data to answer the following questions. Private Rate of Return Value of R&D 12% $100 10% $200 8% $300 6% $400 4% $500 a.  If the opportunity cost of financial capital for HighFlyer Airlines is 6%, how much should the firm invest in R& D? b. Assume that the social rate of return for R&D is an additional 2% on top of the private return; that is, an R&D investment that had a 7% private return to HighFlyer Airlines would have a 9% social return.  How much investment is socially optimal at the 6% interest rate?

Essentials of Business Analytics (MindTap Course List)
2nd Edition
ISBN:9781305627734
Author:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Publisher:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Chapter15: Decision Analysis
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HighFlyer Airlines wants to build new airplanes with greatly increased cabin space.  This will allow passengers more comfort and sell more tickets at a higher price.  However, redesigning the cabin means rethinking many other elements of the airplane as well, like the placement of engines and luggage, and the most efficient shape of the plane for moving through the air.  The company has developed a list of possible methods to increase cabin space, along with estimates of how these approaches would affect costs of operating the plane and sales of airline tickets.  Based on these estimates, the following table shows the value of Research and Development (R&D) projects that provide at least a certain private rate of return.  Column 1 = Private Rate of Return. Column 2 = Value of R&D Projects that Return at Least the Private Rate of Return to HighFlyer Airlines.  Use the data to answer the following questions.

Private Rate of Return Value of R&D
12% $100
10% $200
8% $300
6% $400
4% $500

a.  If the opportunity cost of financial capital for HighFlyer Airlines is 6%, how much should the firm invest in R& D?

b. Assume that the social rate of return for R&D is an additional 2% on top of the private return; that is, an R&D investment that had a 7% private return to HighFlyer Airlines would have a 9% social return.  How much investment is socially optimal at the 6% interest rate?

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