Having an effective distribution channel intermediary can be beneficial to manufacturers. Explain the rationale for a manufacturer having its own distribution network instead of working through independent intermediaries?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
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Having an effective distribution channel intermediary can be beneficial to manufacturers. Explain the rationale for a manufacturer having its own distribution network instead of working through independent intermediaries?

Give examples as well.

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9780357033791
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