Having an effective distribution channel intermediary can be beneficial to manufacturers. Explain the rationale for a manufacturer having its own distribution network instead of working through independent intermediaries?
Having an effective distribution channel intermediary can be beneficial to manufacturers. Explain the rationale for a manufacturer having its own distribution network instead of working through independent intermediaries?
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 1DYMP
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Having an effective distribution channel intermediary can be beneficial to manufacturers. Explain the rationale for a manufacturer having its own distribution network instead of working through independent intermediaries?
Give examples as well.
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