hat is the effective monthly retention rate for customers who subscribe when buying their vehicle? % What is the effective monthly retention rate for customers who subscribe later? % What is the effective discount rate per month? %

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
icon
Related questions
icon
Concept explainers
Topic Video
Question

An automobile manufacturer offers a vehicle health monitoring (VHM) service for its vehicles. The VHM service is offered at a monthly price of $5.99 with a contribution margin of 75%. For customers who buy a subscription to the VHM service when purchasing their car, the annual retention rate is 80%. For customers who subscribe to the VHM service later, the annual retention rate is 60%. Assume a monthly retention cost of $0.50 and an annual discount rate of 14%.

 

What is the effective monthly retention rate for customers who subscribe when buying their vehicle? %

What is the effective monthly retention rate for customers who subscribe later? %

What is the effective discount rate per month? %

What is the CLV of a customer who subscribes when buying their vehicle? $

What is the CLV of a customer who subscribes later? $

Expert Solution
steps

Step by step

Solved in 2 steps with 1 images

Blurred answer
Knowledge Booster
Inventory management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Practical Management Science
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Business in Action
Business in Action
Operations Management
ISBN:
9780135198100
Author:
BOVEE
Publisher:
PEARSON CO
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.